Virendra Sehwag and Irfan Pathan are challenging UC users to participate in the game and take the Captain versus Users challenge.
UC Browser, world’s No.1 third-party mobile browser and a content platform, has announced multiple in-app activities in a bid to meet rising demand for cricket content during the latest edition of Indian Premier League. UC Browser, part of Alibaba Digital Media and Entertainment Group, is partnering with legendary cricketers Virendra Sehwag and Irfan Pathan for the course of IPL, starting March 23. The two cricketers will be cheering and supporting their respective teams on the UC platform. Exclusive cricket-related short videos, GIFs and memes will also be available on UC Browser. Leading smartphone maker OPPO is lending its support to the campaign as a sponsor.